A mix of marketing tactics like emails, social media, advertising, and events can help your business grow. But a mention in the press can multiply all those efforts tenfold, sending a surge of new customers your way. And it can make all the difference between being just another small business and reaching that next level success you're after.

Maybe you're wondering, does content really make a difference? One story in The New York Times helped transform Beardbrand from a small blog about beards into one of the leading men's grooming brands.

To get your story out there, you don't need to do anything but focus on your business and care about what you're doing. One way to increase the chances is by generating news from within. You can also find mainstream media coverage by simply focusing on building your own brand awareness.

All you need to know about press releases/news releases.

A press release is a document that announces a newsworthy story about your brand that the media might want to cover and provides all of the pertinent information a reporter or editor would need.

Some outlets will share your news based solely on the press release. Other times, they'll contact you to arrange an interview or use you as an expert source for another story, especially if you regularly send out press releases sharing newsworthy topics.
Simply saying "Look at my business!" isn't newsworthy. Announcements that are, however, include:

• Launching a new business, product, or service
• Holding a large contest or competition
• Partnering with a charity, community organization, or celebrity
• Hosting an event
• Winning an award
• Sharing a customer success story
• Announcing a merger or acquisition Sharing your rebranding
• Promoting or hiring a new executive

To measure the newsworthiness of your story, pay attention to the coverage that other businesses have received. That will give you a good idea of how likely it is for your story to be picked up by major media.

For reporters, finding a good story usually involves looking for something that is current, has an impact on the public, has an emotional element, or is related to other news stories. You should also look for topics that people are either discussing in person or online. If your business connects to a bigger story, you have an opportunity to be covered by them.

With countless advantages, writing press releases are an invaluable tool for any marketer.

It can be difficult to get the media's attention, but one great way to go about it is by writing a press release. Press releases provide several added benefits and are worth considering.

Launching your product on a blog is a great way to save money while also drawing more prospective customers and links to your site. Plus, releases are posted online so you can attract new followers anywhere!

1. It's important to have a well-written press release because it offers you the opportunity to share your story. With a press release, you can discuss what matters most for your business and point out the benefits you have to offer that sets you apart from the competition. If there is an issue with your company, a press release will give you a chance to respond to outside reporting with your own statements.
2. Whenever you have good content, a press release can help to increase web traffic and improve search engine optimization.
3. When you share your press releases on Blogger Pro, you not only establish yourself as an expert in your field, but also save reporters the time of looking for pertinent information. When they come to your site and see a press page with recent news, it helps make them more likely to write about you.

This is a press release format

A standard press release includes seven parts:

There are seven parts to a normal press release:

1. Title and italicized subheading to summarize the news
2. Location where the news is based, i.e., your headquarters
3. Two to three paragraphs of details
4. Bulleted facts
5. Company description at the bottom
6. Contact information
7. A "###" at the end

When sending a press release, include the date in the upper left-hand corner. The most common date options are:

1. “FOR IMMEDIATE RELEASE,” if you want the story to go live right away.
2. “HOLD FOR RELEASE UNTIL…” if you don’t want the story made public yet. Be sure to include the date when sending.

Press releases should follow a consistent format that provides reporters and editors with all the information they need. Sticking to this format allows for more opportunities for your press release to be picked up by news outlets.

Need a press release? We've got you covered with our free template!

To help you get started on your press release kit, we created this template to help you structure your story. Simply copy and paste it into Microsoft Word or Google Docs and start writing. You can replace the components with your own information and adapt it according to what you need.

Types of press releases

Press releases are often seen as just a marketing tool. However, there are many different types of press releases, each with their own style and format.